Tuesday, November 27, 2007

The National Guard is desperate. And cheesy.

Remember in 2000, when you couldn't stop humming "Kryptonite" by 3 Doors Down (3DD for the hardcore fan) and they were, like the coolest band ever? What would you have said if I had told you that, just seven short years later, they would be an integral part of the American military propaganda machine? Probably something along the lines of "piss off," right?

Well, you would have been terribly, terribly wrong. Not only has 3DD released a music video in conjunction with the National Guard for their new song "Citizen Soldier" that is now playing in movie theater lobbies across the country, but it is just about the sappiest, most jingoistic nonsense that I have ever laid eyes upon. I can't even find the words to express how awful this video is -- I'm not even sure that there ARE words to express it -- except to say that it pretty succinctly explains why the rest of the world hates us.

Look, I'm all for patriotism, and I wholeheartedly believe in supporting our troops -- if not the war that they're fighting -- but this shit is ridiculous. First of all, I know that this is not a new practice, but does it bother anybody else that we have to fool people into joining the armed forces using rock music and images of dead blond children? (Speaking of which, I like how the video knocks out its minority quota with the one black woman who's receiving a medal. Smooth.) And what business does 3 Doors Down have telling people to join the National Guard? I don't see them signing up for tours of duty in Iraq. I bet it's pretty easy to be patriotic from a big, air-conditioned tour bus.

I could go into the song's asinine lyrics ("Citizen soldiers/Holding the lives of the ones that we guide from the dark of despair") or the video's equally asinine captions ("I fired the shot that started a revolution"), or the fact that it somehow manages to skip over both the war that we lost, and the war that we fought against ourselves. I could chastise the National Guard for their shameful, propagandistic appropriation of 9/11. But, frankly, I'd rather just let the video stand for itself, as a testament to how outrageously simple we've become as a nation.

Enjoy.



1 comment:

Ryan said...

This is a pretty cheap way for 3DD to get the American taxpayers to pay for their video shoot.